Appstore report: The education category is overflowing (but there are still plenty of opportunities)
Everyone knows Sesame Street. In the early days, TV was dismissed by people as a waste of time with no inherent value. Enter Joan Ganz Cooney. She saw the enormous potential of this ‘new’ technology as an educational tool for children. As one of the founders of Children’s Television Workshop who brought to the world Sesame Street, Cooney’s legacy lives on as the the Joan Ganz Cooney Center. The center’s mission is “to advance children’s literacy skills and foster innovation in children’s learning through digital media.” Anyone interested in educational apps for children needs to familiarize themselves with the the center as it supports research, development, and investment in digital media technologies with the aim of advancing children’s learning. Working with the center Carly Shuler released iLearn II: An Analysis of the Education Category of Apple’s App Store. It presents an in-depth examination of top-selling education apps for the iPad and iPhone. The 32 page read is chock full of informative findings that are of immediate benefit to all developers and educators working to produce effective learning experiences for young learners.
Some of the more notable findings include:
Elementary education is the most crowded space with three-quarters of all applications in the top 100 targeting preschool or elementary aged children.
The average prices of Children’s apps has also risen over $1 in the period 2009-2011. The author feels there may be demand for higher price points if the price is justified.
Literacy apps are few and far between. Various reasons for this with the most promising one being that this represents a real opportunity for developers to create quality apps promoting language skills.
72% of apps targeted towards elementary school did not mention school usage. This may indicate a growing opportunity for developers to make apps for children learning in the school environment.
This report signals clearly defined opportunities in education that make for a happy hour for developers. They vary with age, subjects and skill-sets but indeed abound in a market that is quickly becoming over-saturated with applications. This informative report can be found here and demands your immediate attention.